Jack Dorsey’s Block is pushing so hard for bitcoin adoption, it gifted 1 BTC to a lucky conference attendee at this year’s ComplexCon in Los Angeles.
The fintech giant attended the Complex Networks yearly event at the weekend in a bid to introduce newbies to the leading cryptocurrency through — in its words — “culture, shopping and play.”
Block’s Cash App had a stall at the event with a fishing game dubbed “Lightning Lake”, allowing attendees to win small amounts of bitcoin.
But one fortunate player was lucky enough to scoop up a whole coin — worth $85,000 at the time.
“We wanted bitcoin to feel approachable, tangible and fun,” Maria Pesce, Head of Bitcoin Marketing at Block, told Bitcoin Magazine.
“People could go from never having used bitcoin to paying with it, all in a trip around the lake.”
She added: “At Block, our goal is to make bitcoin everyday money, and ComplexCon gave us a chance to introduce bitcoin to a new audience through culture, shopping, and play.”
Block has long pushed for bitcoin adoption via its companies and products: Cash App allows users to send, receive and buy bitcoin and Square point-of-sale terminals accept the orange coin via the Lightning Network.
NYSE-listed Block this month even debuted an advertising campaign to make the push for people to use the leading cryptocurrency as a medium of exchange.
Dorsey, who in 2021 left Twitter to focus his efforts on payments and Bitcoin adoption in 2021, has repeatedly said he wants the cryptocurrency to be the global currency and “everyday money.”
Block even piqued the interest of celebrities at ComplexCon: Kanye West’s daughter North West and rapper French Montana were spotted by Lightning Lake trying to fish for bitcoin.
